The most successful enterprises are the ones that best understand and serve their customers. In today’s complex business environments customers have options. It is not sufficient for just one or two functional areas to be responsible for the customer experience. From customer care to sales and marketing and all across other departments, organizations must become even more customer centric. Customer interactions, business processes and measurements must be analyzed and integrated to the business execution model. Aastra BluStar offers best-in class intelligent interaction and communication and unrivalled customer care service across all media. So much more than just a contact center, BluStar is an all-in-one, powerful and flexible platform.